Who We Are?

Wine Discovery
Dig deeper into wine than you can exploring on your own.

Events & Conferences
Discover wine with hundreds of friends.

Competitions
Put your commercial or amateur wines in front of American Wine Society-certified judges.

Publications
Gain wine industry insights and expand your wine horizons.
Grand Rapids Chapter
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Extraordinary Experiences
We offer members memorable and immersive encounters that enhance their appreciation of wine. By curating unique, experiential events that combine wine tasting with immersive learning, fine dining, natural beauty, and culture, we can offer our members unforgettable experiences that deepen their knowledge and love of wine, all while creating lasting memories.

Wine Tastings
Sip, swirl, and savor the fun as we dive into the delightful world of wine – from quirky characteristics to perfect pairings!

Wine Geek
Get on your inner Geek to explore and learn about wine!

PopUp Experience
Pop in for a whirlwind of fun and discoveries about all things wine! Let the good times roll!
Our Core Values
We operate on core values that help foster a sense of community and appreciation for wine:
Education – Encouraging continuous learning about wine, its production, history, and tasting methods. This helps members develop a deeper appreciation and understanding of the craft.
Community – Creating a welcoming space for people to connect over a shared love of wine. It’s about building relationships and forming friendships through regular events, tastings, and discussions.
Respect for Diversity – Recognizing that wine is an incredibly diverse product, with varieties and styles from all over the world. We value exploring this diversity, promoting inclusivity, and welcoming different tastes and experiences.
Quality – Advocating for the enjoyment and appreciation of high-quality wines, whether through regular tasting events, wine-pairing dinners, or even vineyard tours. This value encourages members to taste with intention and discernment.
- Fun and Enjoyment – We prioritize the enjoyment of wine as an experience, making it a fun and engaging part of life rather than something too formal or exclusive.
These values guide how members engage with each other, share knowledge, and foster a culture of mutual respect and enjoyment.